Using Promo Products
Nobody is saying that business has been very stress-free and less difficult. In fact the opposite is the case. Let us tell ourselves the truth, we have to strive, scratch, and do whatever we think will help in order to stay out from our competitors. Business is all about getting new customers but many business owners concentrate their resources in this that they either forget the old clients that have purchased their services before. This is wrong, as we strive to get new customers, we will only loose them if we don’t do the necessary things we need to do to retain them with us. There are many alternatives services and business to our own and once they have the reason to move ahead, they won’t look back twice.
There is always the need to maintain a form of communication with old customers. There may be a question or any other form of query a customer might want resolved. Perhaps in the form of a new business look or to know if you can channel your business towards treating his or her personal, organizational or company needs. Things like these arise often, and they may be looking in the magazines and newspapers to see if they can get a clue on you and your services. These are people who have used your services; they trust you and you are credible to them. Even when you are not invited, you can keep them in business with you for as long as you remain in business. One way of doing this is by using promo products.
Promotional products are pretty much what they sound like. They are items used to gain acceptance and bring credibility with customers. They are used to promote a business, or to encourage more sales. There are many items that can be use in place of promo products. You can have them purchased in large quantities at reduced prices and then put your business or company logo on them. Promo products can be issued when customers make purchases of certain dollar value, buy certain products, use certain services that you offer, subscribe to your newsletter, etc – you can think of it. When the right product is used on the right occasion the results are always phenomenal.
There are many places this strategy has been used and they are effective. For instance, in the magazine industry promotional items are issued to make a subscriber extend their subscription. Promo products related to the subject of the magazine are often used and the result has been worth it. In sports, the offer bags are used, etc.
However, there are things that must be considered in any promo marketing. These guidelines determine the effectiveness of the campaign. The promo product used must be related to the business it is promoting. And you must use promo products that have value.
In any business, new clients and old clients are very important, while you try to get the new customers, build an everlasting trust and credibility on the lives’ of your old clients.